Beauty Clinic Website Design and Development for “Osher”

The Main Goals of the Website

• Providing information about services and prices, appointment scheduling, customer reviews, and certification verification of the doctors’ expertise.
• It was important not only to create an aesthetic design but also to integrate it with another family business – Osher Dental. For this, we used a similar style but adapted it in blue tones, which are more characteristic of dentistry.

Solutions implemented at the design stage

• Professional photographs of the clinic, equipment, staff, and procedure results were used.
• Content was developed to describe each service in detail, including benefits, processes, and expected outcomes.
• Customer reviews were added in a stories format.
• A feature was implemented for purchasing service certificates or certificates for a specific amount.
• The design was created with an emphasis on minimalism and elegance to highlight the high level of services offered by the clinic.

Interactive elements and usability

• A convenient online appointment booking system was implemented, allowing users to select the date, time, and desired service.
• A responsive design was created to ensure proper display and functionality across different devices (smartphones, tablets, desktops).

During the development phase, the following were implemented:

• The site structure was built using semantic HTML5 tags.
• The site was styled with CSS3, including animations and element transformations.
• Interactive actions on the site were implemented using JavaScript and jQuery.
• A unique WordPress theme for cosmetology was created. For convenient content editing, ACF Pro fields and Gutenberg blocks were used.
• A custom WordPress post type was created to display different directions.
• Forms for booking consultations and ordering certificates were implemented. The fields comply with validation rules, and additional spam protection was added. Form submissions were set up to send messages to both email and Telegram.
• Modal windows were created for photo blocks, allowing them to be displayed in full screen.

After a successful development phase, the site’s loading speed was optimized, image sizes were adjusted, and the site was transferred to the client’s hosting.