We started working with the dental center in May 2022. Before 2022, our team’s SEO manager was already involved in this project, so the website was ranked high for the most targeted local keywords, such as “dental clinic Ivano-Frankivsk,” “dentistry Ivano-Frankivsk,” (in Ukrainian) and others.
However, after changing the website’s structure and design, it was necessary to check the technical settings, optimize the new sections, and find additional opportunities to attract traffic from search engines.
Additionally, the Russian version of the website was completely removed, and the Russian-speaking traffic needed to be replaced with new, more relevant and high-quality traffic.