Dental Website Design and Development for the “Medium” Clinic + SEO

Main Requests

The client requested the creation of an SEO-optimized website that includes animations and does not resemble “classic dental clinic”. Our task was to develop and implement the unique dental practice website design.

Main Goals

• Create an innovative and attractive website that stands out among competitors and is user-friendly
• Attract and inform potential clients about the clinic’s advantages and services
• Research the market and choose a style that meets the needs and expectations of the target audience
• Integrate an online appointment booking system

Main Work Stages:

• Market Research
• Development of a unique website design
• WordPress website development according to the approved design with a convenient and understandable admin panel
• Writing content for all website pages.

Discovery Phase and Design

During the “Discovery” phase, the following steps were taken:

Client Interviews. Detailed interviews were conducted with the management of the “Medium” clinic to determine their goals, expectations, and needs for the new website.

Project Goal Definition. Specific goals for the website were established, such as increasing the number of online appointments, improving awareness of services, and increasing the number of positive reviews.

Competitors Analysis. An analysis of the main competitors’ websites was carried out to identify their strengths and weaknesses and find opportunities for improvement. The results showed that for a dental clinic, it is important to create:

• clean and professional design.
• intuitive navigation.
• clearly structured information about services and doctors.
• visible and convenient appointment forms.

The research results were

• A clear understanding of the project’s goals and client needs.
• Identification of key competitors and the best practices in dental services.
• Formulated main requirements for the functionality and design of the website.

Design Phase Solutions

• Updated the clinic’s visual style.
• Created a new site structure that allows users to find all necessary information.
• Designed mobile and desktop versions of the site according to the new visual style of the “Medium” clinic. We used calm colors associated with medicine and trust. Clean fonts and easy-to-read text blocks. Visual elements, such as icons and images, that support clear navigation.

Dental Website Development

The Front-End development phase began immediately after the design was approved in Figma. It included cross-browser and responsive design methods, ensuring an attractive appearance and correct display of all site elements across various browsers and devices.

During the Front-End phase, the following technologies and solutions were applied

• HTML5
• CSS3
• JavaScript + jQuery
• JavaScript libraries were also used at this stage for the quick implementation of necessary functionalities.

Back-End Phase

The Back-End development phase started with creating a unique WordPress theme for the dental clinic, allowing the client to independently and conveniently manage the site. The following solutions were used for this task:

• Using ACF Pro and Gutenberg Blocks to create blocks with fields that enable content changes on the site.
• A custom post type with categories was created and configured to display services on the site.
• Contact Form 7 was used to create a consultation booking form, with submissions sent to email and Telegram, protected from spam.
• A main settings page was created, allowing the general site information, contact details, social media links, working hours, analytics codes, Telegram bot data, Binotel connection code, etc., to be changed in one place.

The Back-End part was written in the PHP programming language, supporting the latest version 8.3 at the time of development. The code was checked for errors, and all necessary checks were written to prevent the output of empty blocks that are not filled.

After the Front-End and Back-End development phases, all code was analyzed and optimized using services for analyzing site loading speed and checking validity, which allowed for the maximum optimization of loading speed and achieving high performance indicators for the site.

When creating the site administration panel, the main focus was on the clarity and convenience of content management. At this stage, hints were also written for the blocks to ease the content filling stage, and a Guide for working with the administrator panel was developed.

Dental Website SEO