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We all understand that business needs an online presence. But what kind of presence? You have a page on Instagram or Facebook. Or maybe you have a profile on Amazon. Is this enough?
Advantages of the Website
If your goals include attracting and retaining potential customers, increasing your company’s visibility and loyalty to your target audience, then creating a website is an indispensable solution, even if you have a page on social networks or marketplaces. And here’s why.
- You do not own your page on Facebook, Instagram or other resources, you do not have the right to vote and are completely dependent on other people’s decisions. Yes, the resources you’ve chosen support the business now, but as soon as something changes, you may lose all your supporters. But you own your own site and here you have almost complete control according to the law.
- You have limited traffic sources. Most people turn to search engines instead of social media to find information about a local business, a particular product or service. You will not be able to adjust social networks for SEO (promotion in search engines) in the same way as a website. So you just lose your audience.
- The website inspires more trust. Yes, you can gain more authority and trust with a company website. Of course, some projects will need a small information resource, while others will need a large-scale portal.
You can create the greatest convenience for your audience only on your own website. Seriously, you can run great pages on all the platforms in the world, but you’re limited by their format. The site allows you to abandon the unnecessary and configure the most necessary processes and functions. - Trends in the use of social networks are changing. Another social network may become popular tomorrow. It will be much easier for you to transfer traffic between sources if you have one main one.
A company website makes you more visible, increases the trust of the audience, and improves the attraction and retention of potential customers. This is your property, so you have complete freedom regarding the appearance, functions and promotion of the resource. It’s a great place to highlight positive reviews and answer any questions potential customers may have about your business.
