WebVatra | Cases | SEO-promotion of the website Radio Nakypilo

SEO-promotion of the website Radio Nakypilo

radio.nakypilo.ua2022, 2023Kharkiv, Ukraine

Radio Nakypilo is a modern Kharkiv radio network within the structure of the Media Group “Nakypilo.” This community is created for everyone who wants to learn more about Kharkiv and the Kharkiv region.

The project’s website allows you to listen to the radio online in real time, as well as all episodes of programs that have already aired. These include local news, reports, interviews, journalistic investigations, debunking fake news, countering disinformation, and discussions, reflections, jokes, and debates on all the important topics relevant to our present day. The musical broadcast features 100% Ukrainian indie music.

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INPUT DATA

Radio “Nakypilo” began its broadcast in November 2021 in an online format, but the broadcast was suspended due to the start of the full-scale invasion. The radio station was relaunched on October 3, 2022. Currently, Radio Nakypilo can be heard on 92.2 FM in Kharkiv, as well as in Balakliya (90.5 FM), Blyzniuky (107.5 FM), and Vovchansk (100.2 FM).

Previously, the site did not receive traffic from search engines, so the planning of optimization and traffic attraction had to start from scratch. Additionally, there was not enough space on the resource to fulfill informational requests, and the use of a template led to several technical errors and bugs. However, we always emphasize that a motivated team interested in the project’s development is the greatest driving force in our collaboration. This was the case here.

SEO Tasks for radio promotion in Google

The main opportunities for attracting targeted traffic were provided by the homepage and podcast episodes featuring key topics and popular guests. However, we felt this was not enough. Therefore, our team decided to add a blog to attract informational queries.

THE MAIN TASKS WERE AS FOLLOWS:

Fixed technical errors
Adjusted the Sitemap data and Robots file
Optimized images and photo
Collected relevant commercial key phrases
Collected informational key phrases
Distributed key phrases according to structure, pages, categories, tags, articles
Created a table with topics that have the potential to attract traffic
Developed a content plan with SEO articles together with the team
Selectively optimized published materials
Optimized team-written articles based on collected data
Added our own SEO articles
Conducted several consultations with the team on SEO promotion of the site
The updated site structure allowed us to distribute key queries more effectively.

HOMEPAGE:

Queries related to radio, online radio, as well as queries in Russian to attempt to convert Russian-speaking Ukrainians to the Ukrainian-language site.

PROGRAMS AND EPISODES:

Queries related to topics and guests.

BLOG:

Informational queries mainly related to the following main topics:

Kharkiv and the Kharkiv region (Kharkiv as the capital, Kharkiv Day, Slobozhanshchyna culture)
Radio (history of radio, radio in Ukraine)
Podcasts (podcasts in Ukrainian, what are podcasts, where to listen, etc.)
Other queries related to topics covered in radio programs (dark humor, countering disinformation and fake news, Ukrainian slogans, etc.)

NOTE:

SEO promotion of media sites and mass media has its own specifics. We use only white-hat promotion methods, focusing on the proper selection of key phrases, planning topics, and writing high-quality, informative articles that interest readers.

SEO Radio Results

We started SEO promotion practically from scratch and achieved excellent results in the shortest possible time. The site’s promotion was partially supported by the media development and journalism support community “Lviv Media Forum.” The promotion period lasted 4 months in 2022 and 2 months in 2023, with a significant break in between.

Promotion Start: No traffic from search engines.

Now: About 3,500 site visits per month from search engines alone (2,500 from Ukraine).

Local seo podcast of Radio Nakypilo (Kharkiv, Ukraine)

Comparative Analysis

Comparison of the first and current months of promotion:

Monthly traffic from the Google network increased 15 times.
The number of site impressions in the Google search network increased 60 times.
The number of key phrases for which Google shows the site in search results increased 35 times.

х15

Monthly traffic from the Google network

х60

The number of site impressions in the Google search network

х35

The number of key phrases for which Google shows the site in search results

Eugen Streltsov (Udovychenko)

Chief editor of Radio Nakypilo

Kharkiv

Webvarta is a team of professionals in their field. During cooperation, all tasks were performed on time and according to the technical task. The company’s specialists upgraded our site in a high-quality way: they optimized the content for the requests, and brought a new audience through well-adjusted Google advertising. Thank you for your cooperation and we hope for its fruitful continuation.

Kharkiv