WebVatra | Cases | SEO for Kharkiv News Website Gwara Media

SEO for Kharkiv News Website Gwara Media

Gwara Media is an independent media platform from Kharkiv. Before the full-scale Russian invasion of Ukraine, the main mission of the online publication was the development of Kharkiv’s creative ecosystem. Today, the media has expanded its themes and goals. The current primary focus of the project is on social changes in Kharkiv and Ukraine.

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The input data

We started working on the project in July 2022. By that time, the website had gone through several stages of changes – the site structure changed, English language was added, and the design was also updated. We consulted during the design change phase to consider SEO nuances.

What was there:

Technical errors due to structural changes;
Lack of approach to attracting traffic through search networks;
Unoptimized SEO elements.
Just launched the English version.

However, the project has an invaluable advantage – an inspired and creative team that was pleasant to work with. All suggestions were immediately taken into account by the team and implemented on the website. The Gwara Media team impressed us with their dedication to the cause.

Main tasks for local SEO news

Corrected technical errors
Adjusted Sitemap and Robots.txt files
Partially optimized images and photos
Gathered relevant keywords and topics for articles with traffic potential
Distributed keywords according to the website’s structure, pages, categories, tags, and articles
Selectively optimized published articles
Identified topics with traffic potential
Developed an SEO content plan with the team for evergreen content
Optimized articles written by the team based on gathered data
Added custom SEO articles
Conducted a series of consultations with the team on site SEO promotion

SEO promotion for media and news websites has its own specifics. We use only white hat SEO promotion methods, focusing on selecting the right keywords, planning topics, and writing high-quality, informative articles that will interest readers.

Results of SEO for news publisher

Together with Gwara Media we made SEO the most effective source of traffic to the site and exceeded the set goals.

To compare:

Desired 100,000 site visitors from Google per year.

Instead of this:

July — 95 000 site visitors from Ukraine only.
August — 130 000 site visitors from Ukraine only.
November — 290 000 site visitors from Ukraine only.

Google news seo best practices for Gwara Media case

Comparative characteristic

Traffic on the website in Google Search increased 11 times
The number of website impressions in Google Search increased 24 times
The average position of the site in Google has decreased from 14,8 position to 8,9. It means, most of the requests appeared on the first search page instead of the second!

х11

monthly traffic from Google network

х24

website impressions in Google Search

8,9

The average position of the website in Google Search

Serhiy Prokopenko

Coordinating editor in Gwara Media

Kharkiv

We turned to the studio when we were looking for expertise for SEO promotion of the online edition of Gwara Media. We wanted to understand what our readers are looking for and how to satisfy their needs – we believed that a quality strategy and consultations would help us.
We are very delighted with the cooperation because the specialists of the studio understand and feel the content. Before that, we had difficult stories when, as a content project, we were offered approaches from the category of promotion of an online electronics store and, accordingly, were offered topics that did not fit the strategy of the publication.
We now have confidence that these consultations are moving us forward, that the approach chosen is flexible and effective, so that it is worth the investment.

Kharkiv

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